Latest News – February 10

Leadville Peaks Take Center Stage in Dodge Commercial

It’s all about the snow. Really, it’s about the snow, and Leadville Ski Joring, that keeps Colorado Film Locations owner Brooke Johnson coming back to film commercials and advertisements in Lake County.

Crews with Colorado Film Locations set up outside Leadville's historic Healy House for a Hallmark Card shoot in December. Maybe this holiday scene will appear on a card next Christmas! Photo: Brennan Ruegg/Leadville Today

Crews with Colorado Film Locations set up outside Leadville’s historic Healy House for a Hallmark Card shoot in December. Maybe this holiday scene will appear on a card next Christmas! Photo: Brennan Ruegg/Leadville Today

“It’s also easy to get things done here,” adds Johnson, in an interview with Leadville Today.

And so it was again, at the end of January when a film crew of 40 came into town for a week. They stayed in Leadville hotels and ate in local restaurants while using the two highest peaks in the state as a backdrop for a new Dodge Ram Truck commercial. This video spot highlights some snowmobilers out enjoying the trails, pulling their trailers with those big Dodge trucks.

Be sure to keep an eye out for the snowmobile flip-jump with Colorado’s two highest peaks – Mt Elbert (14,433 ft) and Mt. Massive (14,428 ft) – showing off in the background. Pretty Impressive!

Johnson has been a professional motion picture producer, production manager, and location manager in Colorado since 1977, and has always reserved a special place in his heart and business for Leadville. As a former Leadville Ski Joring champion, and Coloradan at large, Johnson has been spending summers and winters in Leadville for more than thirty years, making him a regional expert for film trade.

Johnson has assembled artistic crews around Leadville and Climax for international companies like Audi, Coors, Dodge, among many others, and helped orchestrate the famous Marine Recruitment commercial, which aired on national television for several years.Spac_50

Spac_50For this recent commercial, Johnson was able to tap into some local snowmobiler talent.

“The High Riders (Snowmobile Club were great to work with and very helpful,” said Johnson. The club was able to help build the jump with a snowcat used for grooming Lake County trails
In addition, the county reaped a financial gain for allowing the crew to use their land out at the gravel pits by the Halfmoon Road for their location shoot. Other private snow mover businesses also benefited from assisting on the commercial which was filmed in Lake County the week of January 18.

Johnson noted how easy it is to shoot in Lake County, because there’s not a complicated permit process or committee, as there is in other mountain towns. Colorado Film Locations works seamlessly throughout established relationships with individuals who help him to simply get the job done, leaving behind plenty of extra coin in local business’ registers.

But not to worry, all you up and coming starlets, Leadville Today will let you know when to be ready for your next close up opportunity. Until then, keep an eye out for this “snowmobile flip-jump” Dodge Ram commercial, filmed In The’Ville.

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