The Sleeping Indian and Horse – Can You See Me Now?
Championship Snow Course Re-purposed for TV Shoot
Some are calling it one of the biggest recycling efforts in Lake County since the Household Waste Round-up Day at the Landfill.
After all, when you’re re-purposing 40 truckloads of the snow that it takes to build a first class Leadville Ski Joring course, to shoot a commercial at another location in Lake County, well, it propels conversation about conservation! Add to that a $1,200 check to the county to cover crew costs, and a visiting film crew of nearly 50 staying at local hotels and eating at local restaurants and some might say it’s the pinnacle in recycling efforts.
Last week, Colorado Film Locations owner Brooke Johnson returned to Leadville to shoot another round of what’s called “run shoots” in the industry. This is the type of footage viewers see for local dealership commercials, promoting new vehicle models taking on the challenges of winter driving.
“Leadville is one of the most cooperative places in the state with the friendliest people, and that’s why I bring commercials here,” stated Johnson from the grandstand as Ski Joring competition wrapped up for the weekend and road crews got ready to start clearing the snow off historic Harrison Avenue. Directly after the races, truckload after truckload of snow was piled up and brought to the Mountain Pines subdivision where it was put back onto the roads to recreate snowy road conditions for the “run shoots.”
As usual, this production shoot was a closed set, however Johnson’s latest commercial for Ram Trucks featured an impressive snowmobile flip and can be seen regularly airing on Denver TV stations. This commercial was filmed in late January out at the gravel pits by the Halfmoon Road.
Johnson has been a professional motion picture producer, production manager, and location manager in Colorado since 1977, and has always reserved a special place in his heart and business for Leadville. As a former Leadville Ski Joring champion, and Coloradan at large, Johnson has been spending summers and winters in Leadville for more than thirty years, making him a regional expert for film trade.
Johnson has assembled artistic crews around Leadville and Climax for international companies like Audi, Coors, Dodge, among many others, and helped orchestrate the famous Marine Recruitment commercial, which aired on national television for several years.